MDS BLOG

HOW TO EQUIP A BASIC WEBSITE TO MAKE MONEY AND RUN ITSELF.

These days it’s easy to read different articles concerning the relationship between websites appearance and how it can make money. Actually the proponents of such ideas are right and believe it or not they are right with that school of thought. But another school of thought is of the view that instead of making a website look too flashy or using sophisticated programmings to achieve nothing in a website, a simple website that is focused and well equipped can generate traffic and make money for its owner.

BASIC WEBSITE:

A basic website can comprise of one or many pages of focused contents and other relevant materials that contributes in positive ways to its image as a web page.

It is now a frequent occurrence that when you open some websites these days you are taken through a series of flash images which makes sense and sometimes does not make sense to the viewer. Infact some viewers find too many flash ridden websites too annoying and tend to leave the site immediately. The saying goes that a greater number of the internet public are fast aligning themselves to flash ridden websites these days but also the truth is the fact that people like to be very traditional about things. No matter how they tend to adapt to new innovations , they also usually want to carry along their old traditions.

Most people commend flashy looking websites positively but would rather go straight to a web page that is content rich and sends the message immediately it is opened by the viewer. People and not only people but search engines also still prefer  content rich websites and tend to index and present them to search results easily.

The view of many but not all is that a basic website should have the following characteristics.

• A well focused contents
• Very easy to navigate
• Connected to a database if need be
• Validated HTML/CSS
• Meet accessibility standards

Then other minor issues should be taken care of also (i.e removing dead links etc etc)

EQUIPPING YOUR SIMPLE WEBSITE TO MAKE MONEY.

If you have got a website that meets the standards lined up above then making money with your website is sort of easy. It all depends on what your site offers or what purpose is your site meant for.

Some sites are built to make money directly while some are built to make money indirectly, If you offer direct goods and services to people on your site then your income can be considered as direct and when you sell goods and services or publish advertisements for third parties then your income is indirect because you will be paid by the third parties according to your agreement with them.

Your site can also be equipped to make both direct and indirect money. It’s common these days to see sites that offer direct goods and services and then at the same time offer third party materials on their sites.

No matter what everything points down to the word “TRAFFIC”. The number of genuine visitors that come to your site matters a lot if your site income is direct or indirect. This is the major thing every site owner should work on and continue to work on for as long as the site lives. It’s not a thing to relax about.

Another issue is the fact that when your site income is mostly from third party sources, then it’s better to  know where to place the third party materials on your site. Visitors tend to get annoyed with pages ridden with affiliate links or banners and this alone can make them leave your site without spending time .

Try to place those materials in sections of your site that are visible but also makes the content visible and relevant to each other. Google and other advertising companies does this automatically. Their advertisings displayed on your site somehow matches the contents of your site. Also try as much as possible to have a good and brief review of any third party material you are posting on your web page if your source of income is through third party marketing usually known as “affiliate marketing”.

If you offer direct services, let your best products and services appear clear and well explained to the visitors and the issue of “EXCELLENT CUSTOMER SERVICE” is something to watch out for.

So let us summarise the issue of equiiping a basic website to make money here below

• Make your site simple and straight to point
• Look into the issue of maintaning a good genuine traffic to your site
• Make sure your third party materials meant for income are posted at strategic places on your site but you must be careful not to disturb visitors easy navigation of the site.
• A brief and good review of third party materials posted on your site is very good for sales.
• Be ready to provide a great customer service assistance.

SUMMARY

The issue of making money with a simple website is possible and had always been possible as websites are judged mostly by the messages it sends across and not how flashy they are. A flashy looking site can attract but may not deliver if the sites message is not in order or designed to reach any visitor easily.

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